The Future is Unwritten-DVD Documentary

Julien Temple, one of the early documentarians of the London punk scene and director of the 2000 Sex Pistols film The Filth and the Fury, turns his attention now to that other seminal British band: The Clash--or more accurately, to the band's co-founder, lyricist, rhythm guitarist and lead singer, Joe Strummer. The Future is Unwritten is more than just a biography of Strummer; it is a tribute and exploration of a musician, artist and devoted humanist. Though Temple respects and admires Strummer (his influence is exalted by close friends, peers and fans like Bono and John Cusack), he doesn't romanticize this larger-than-life personality and presents Strummer honestly and not always in flattering light, though the director's fondness for his subject is constant. Most movingly, Strummer himself provides the narration via reassembled excerpts from a variety of interviews and the BBC radio show he hosted during the nineties. In the wrong hands, this could be contrived, but in this masterful documentary it serves as a testament to not just Joe Strummer the myth, but Joe Strummer the man, telling us his story in vivid detail. The Future is Unwritten is a moving and personal portrait of a musician who helped shaped not just punk, but modern music as a whole. --Kira Canny
Customer Review: Amazing movie about a rock legend
There have been several movies made about Joe Strummer but Julien Temple's is unique in its personal touch. Temple was a friend of Strummer's for many years and so had insight into the man behind the music that many people did not have. The movie consists of Joe's life story as told by many friends, acquaintances, fellow artists and others who knew him or were influenced by him over the years. Amazing music, very well put-together, and just a great story about a man who was a huge influence on rock & roll and politics during his time on this earth. Joe was taken from the world too early when he died unexpectedly in December 2002 and after watching this movie one can only wonder what more he would have accomplished. The opening scene of Joe singing "White Riot" a capella in the studio is complemented by the closing scene of Joe and Mick Jones reuniting on stage 20+ years later to perform the same song...even though they were old (and Mick a little bald!) they still ROCKED. If you like the Clash, you must see this movie!!

My grandmother would have referred to sensual marketing as brazen and bold, and she had a point. In her day, marketing was simple and basic. We didnt have exotic toys, technology, and exquisite choices to make over simple purchases.

To be sure, oranges or lemons were often the only citrus fruit available at her daddys store. Even then, it was seasonal, rarely available for more than a few weeks at a time. Now our choices are more diverse.

Not only do we have access to more variety, but the flavors have been genetically enhanced to enrich the quality. Sinfully delicious envelops an entirely new dimension than it did in my grandmothers day.

1. Colorize your products for marketing appeal.

Depending on what youre selling, the color may impact your market more than youd have thought. Food is repulsive in unnatural colors. Business supplies are unappealing in earth tones. And who wants to drive a car the color of aging avocados? Marketing with color is evident in packaging.

2. Appeal to the greater sensibilities with sound.

Motivation comes best with a persistently happy tempo. Funerals have more impact with subdued volume and slower paced music. But if youre dancing, the Rumba beat is perfect. Sound has a definite appeal to the buying crowd. Notice the music playing next time youre in a grocery or department store.

3. Sensual fascination may cause greater purchasing.

When you can appeal to more than one of the five natural senses, your product may appear more acceptable. Perhaps the more of the five senses you can impact, the better your chances of selling your product. Marketing for sensual appeal means the sound, aroma and appearance of your product must be appealing. Once you can attract those senses, you can begin working on the feel and taste of the item.

One way you can appeal to a customers taste is to show the product with food.

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2007 - Jan Verhoeff

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